And because Apple does both the Mac hardware and software, the movie download service integrates smoothly with video-enabled iPods and Macs.Īpple also gave a sneak peek at a new gadget code-named iTV, which will go on sale next spring for $299. And although the software has some glitches, especially on the Windows side, it instantly sets the new standard for digital media stores. The free download of iTunes 7.0 software (for Windows and Mac) adds movies to the existing stores for music, audio books, TV shows, podcasts and digital radio. Look at what Apple has done for music and television downloads, after all: Apple is now the fifth-largest retailer of music in the country, and some 45 million downloaded TV episodes are playing on an iPod near you. The Windows version of Apple's new iTunes 7.0 software, which includes the new iTunes movie store, also suffers from the underlying complexity of the Windows operating system.įortunately, iTunes 7.0 also comes in a native Mac OS version, revealing one of the great secrets of the computing industry: Apple, known for its elegant Mac computers and iPods, is really the best software company in the business today. This may not be entirely Amazon's fault, however. But Unbox reveals that Amazon is not a software company, and the Windows-only Unbox service is clunky to use. ( Charts) is a terrific online department store and at least once a month I use it to buy books, electronic gear, audio CDs, barbecue grills and other stuff. We gave two thumbs down to the Amazon Unbox service in the first installment of this review, mainly because we have only two thumbs.
And it's especially impressive considering the numerous ways that the new digital movie download services, including the Apple iTunes Movie Store and Amazon's Unbox ( reviewed here earlier this week), fall short of the DVD movie experience.
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